China represents an important export market for all of the Australian Centre for International Agricultural Research (ACIAR) partner countries. With its emerging middle class and relatively low consumption base, on a per capita basis, it is viewed as having substantial growth potential. Being a phytosanitary market, direct access to the Chinese market has historically been difficult, inconsistent and expensive. Some countries simply are not able to meet the requirements. Exporters and importers have often opted for the informal channels to access this growing market. This, however, is not a sustainable approach for the long-term development of the Chinese market and recent legislative changes are indicating that a much harder line approach is going to be taken to closing this trade.
Kalang has been contracted to assist in a study that is to gain an in-depth understanding of the market entry issues surrounding the target markets of mainland China and Hong Kong, and to provide an understanding for recommendations that will prioritise and strategise future research and development activities.